We have created a warm, welcoming, and caring visual identity because Bloom aims to show genuine care for their customers and reach new audiences in Australia. The butterfly symbolizes the beautiful state after transformation, while the snowdrop reflects sympathy and consolation. The snowdrop is the first flower to grow after winter, and at the beginning of spring, it symbolizes hope. This symbolism was very important for the client because working with people is never easy, but striving for better quality of life is always at the core of the company.